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J·BJon BishopIndependent growth marketer

Pricing and monetization · Longitudinal pricing experiment with repeated customer responses to alternative information prices.

Competitive Pricing of Information: A Longitudinal Experiment

Peter S. Fader, Bruce G. S. Hardie (2007). Competitive Pricing of Information: A Longitudinal Experiment. Journal of Marketing Research. https://doi.org/10.1509/jmkr.44.1.42

Journal of Marketing Research · 2007DOI: 10.1509/jmkr.44.1.42 ↗

Plain-English take

Price response evolved over time and depended on competitive context; static elasticity assumptions missed important dynamic behavior.

How much weight to give this

3/5 Empirical evidence with some design limits

The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.

Design · 1/2

Longitudinal pricing experiment with repeated customer responses to alternative information prices.

Sample · 0.5/1

Consumers purchasing/accessing information products in a competitive market setting.

Comparison · 0.5/1

Comparison details need confirmation in the full paper.

Can we check it? · 0/1

Only the publisher page was checked; full-text methods are not established.

Double-blind? Blinding was not established from the publisher page; this is not evidence that blinding was or was not used.

Research question

What the authors investigated

Competitive Pricing of Information: A Longitudinal Experiment?

Design

Longitudinal pricing experiment with repeated customer responses to alternative information prices.

Sample and setting

Consumers purchasing/accessing information products in a competitive market setting.

Reported result

What the study found

Price response evolved over time and depended on competitive context; static elasticity assumptions missed important dynamic behavior.

This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.

Scope and transfer

Limitations to keep in view

The information-product setting and experimental price range constrain generalization to physical goods or substantially different subscription services. The accessible publisher page was used for this listing; correction history was not independently checked.

Possible founder application

Use as a bounded example of competitive pricing of information: a longitudinal experiment; compare its context and design with your own market before applying its result.

Evidence access

Publisher article page; full-text availability varies and was not established in this review.

Crossref and AMA DOI metadata identify a peer-reviewed Journal of Marketing Research longitudinal experiment on information pricing. Publisher page was directly retrieved; detailed full-text methods were not independently verified.

If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.

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