Pricing · Longitudinal pricing experiment with repeated customer responses to alternative information prices.
Competitive Pricing of Information: A Longitudinal Experiment
Journal of Marketing Research · 2007
Summary
Price response evolved over time and depended on competitive context; static elasticity assumptions missed important dynamic behavior.
For your marketing
Possible founder application
Use as a bounded example of competitive pricing of information: a longitudinal experiment; compare its context and design with your own market before applying its result.
Reported result
What the study found
Price response evolved over time and depended on competitive context; static elasticity assumptions missed important dynamic behavior.
Research question
What the authors investigated
Competitive Pricing of Information: A Longitudinal Experiment?
Design
Longitudinal pricing experiment with repeated customer responses to alternative information prices.
Sample and setting
Consumers purchasing/accessing information products in a competitive market setting.
Scope and transfer
Limitations to keep in view
The information-product setting and experimental price range constrain generalization to physical goods or substantially different subscription services. The accessible publisher page was used for this listing; correction history was not independently checked.
Research sources
Crossref and AMA DOI metadata identify a peer-reviewed Journal of Marketing Research longitudinal experiment on information pricing. Publisher page was directly retrieved; detailed full-text methods were not independently verified.