Cloud computing · Multivocal literature review
Bridging the State-of-the-Art and the State-of-the-Practice of SaaS Pricing: A Multivocal Literature Review
Information and Software Technology · 2021
Summary
The review maps SaaS pricing approaches, influencing factors, and provider challenges, identifying gaps between academic evidence and industry practice.
For your marketing
Possible founder application
Directly relevant background for SaaS pricing decisions and research gaps. Use it as a map to the literature, then consult newer empirical work and test current willingness to pay.
Reported result
What the study found
The review maps SaaS pricing approaches, influencing factors, and provider challenges, identifying gaps between academic evidence and industry practice.
Research question
What the authors investigated
What does academic and practitioner literature say about SaaS pricing practices, approaches, and challenges?
Design
Multivocal literature review spanning research and practice-oriented sources.
Sample and setting
A synthesis of published research and publicly available practitioner literature on SaaS pricing; not a single company sample.
Scope and transfer
Limitations to keep in view
A multivocal synthesis depends on the literature and practitioner sources retrieved and classified; it summarizes the state of evidence available at publication rather than current vendor practice.
Research sources
ScienceDirect publisher record and LUT repository metadata retrieved with Firecrawl; profile uses the review's stated aim and scope.