Pricing · Longitudinal market-data analysis of a permanent price change using dynamic demand modeling.
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift
Marketing Science · 2009
Summary
A permanent price change had dynamic, asymmetric effects on brand demand and competitive response rather than only an immediate static effect.
For your marketing
Possible founder application
Use as a bounded example of an empirical investigation of the dynamic effect of marlboro's permanent pricing shift; compare its context and design with your own market before applying its result.
Reported result
What the study found
A permanent price change had dynamic, asymmetric effects on brand demand and competitive response rather than only an immediate static effect.
Research question
What the authors investigated
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift?
Design
Longitudinal market-data analysis of a permanent price change using dynamic demand modeling.
Sample and setting
U.S. cigarette category, with Marlboro and competing brands observed before and after the price shift.
Scope and transfer
Limitations to keep in view
A single branded-cigarette event is a narrow natural experiment; concurrent category shocks and regulatory conditions constrain causal generalization. The accessible publisher page was used for this listing; correction history was not independently checked.
Research sources
Crossref and INFORMS DOI record identify this peer-reviewed Marketing Science empirical pricing study. Publisher page was directly retrieved; detailed full-text methods were not independently verified.