Pricing and monetization · Longitudinal market-data analysis of a permanent price change using dynamic demand modeling.
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift
Peter S. Fader, Bruce G. S. Hardie (2009). An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift. Marketing Science. https://doi.org/10.1287/mksc.1080.0446
Plain-English take
A permanent price change had dynamic, asymmetric effects on brand demand and competitive response rather than only an immediate static effect.
How much weight to give this
2/5 Observational or survey evidence; interpret as association
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Longitudinal market-data analysis of a permanent price change using dynamic demand modeling.
U.S. cigarette category, with Marlboro and competing brands observed before and after the price shift.
Comparison details need confirmation in the full paper.
Only the publisher page was checked; full-text methods are not established.
Double-blind? Blinding was not established from the publisher page; this is not evidence that blinding was or was not used.
Research question
What the authors investigated
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift?
Design
Longitudinal market-data analysis of a permanent price change using dynamic demand modeling.
Sample and setting
U.S. cigarette category, with Marlboro and competing brands observed before and after the price shift.
Reported result
What the study found
A permanent price change had dynamic, asymmetric effects on brand demand and competitive response rather than only an immediate static effect.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
A single branded-cigarette event is a narrow natural experiment; concurrent category shocks and regulatory conditions constrain causal generalization. The accessible publisher page was used for this listing; correction history was not independently checked.
Possible founder application
Use as a bounded example of an empirical investigation of the dynamic effect of marlboro's permanent pricing shift; compare its context and design with your own market before applying its result.
Evidence access
Publisher article page; full-text availability varies and was not established in this review.
Crossref and INFORMS DOI record identify this peer-reviewed Marketing Science empirical pricing study. Publisher page was directly retrieved; detailed full-text methods were not independently verified.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.