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J·BJon BishopIndependent growth marketer

Cloud computing · Questionnaire study of 280 companies; exploratory and confirmatory factor analysis followed by structural equation modeling with AMOS 20.0.

Critical Factors of Cloud Computing Adoption in Organizations: An Empirical Study

Global Business Review · 2016

Hemlata Gangwar, Hema Date

Summary

Adoption intention was determined by perceived usefulness and perceived ease of use; usefulness was significantly influenced by ease of use, while risk, availability/support, threat, vulnerability, and compliance-related factors shaped the model’s acceptance constructs.

For your marketing

Possible founder application

Treat security, availability, compliance, and support as adoption-product requirements and sales proof points for enterprise cloud software.

Reported result

What the study found

Adoption intention was determined by perceived usefulness and perceived ease of use; usefulness was significantly influenced by ease of use, while risk, availability/support, threat, vulnerability, and compliance-related factors shaped the model’s acceptance constructs.

Research question

What the authors investigated

How do security, availability/support, and compliance-related factors affect organizational cloud adoption intention through perceived ease of use and usefulness?

Design

Questionnaire study of 280 companies; exploratory and confirmatory factor analysis followed by structural equation modeling with AMOS 20.0.

Sample and setting

280 companies in information technology, manufacturing, and finance sectors in India.

Scope and transfer

Limitations to keep in view

Cross-sectional Indian company sample and adoption intention rather than realized adoption or retention limit causal and international generalization.

Research sources

Fetched SAGE publisher abstract page and DOI landing metadata: authors, year/journal/pages/DOI, 280-company sample, India sectors, methods, and findings. Firecrawl research job 01a1436c-f86b-77df-af1c-9a2f87e3535e returned this citation and metadata.

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