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J·BJon BishopIndependent growth marketer

Cloud computing · Quantitative cross-sector empirical study

Assessing the determinants of cloud computing adoption: An analysis of the manufacturing and services sectors

Information & Management · 2014

Oliveira, T., Thomas, M., Espadanal, M.

Summary

Adoption drivers differ by organizational and sector context; technology, organization and environment variables jointly matter.

For your marketing

Possible founder application

Use verticalized sales/onboarding and tailor proof points to sector-specific risk and readiness.

Reported result

What the study found

Adoption drivers differ by organizational and sector context; technology, organization and environment variables jointly matter.

Research question

What the authors investigated

Which factors determine cloud adoption across manufacturing and services?

Design

Quantitative cross-sector empirical study

Sample and setting

Manufacturing and services firms adopting cloud computing.

Scope and transfer

Limitations to keep in view

Abstract-only evidence; the setting/design limits generalization beyond the studied context.

Research sources

Publisher abstract

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