Product adoption · Survey analyzed with PLS-SEM, followed by artificial neural network variable-importance analysis.
Determinants of digital technology adoption in innovative SMEs
Journal of Innovation & Knowledge · 2024
Summary
Adoption costs, top-management support, human resources, digital culture, and trading-partner pressure mattered; digital culture was ranked most important by ANN.
For your marketing
Possible founder application
Build partner-ready integrations, executive business cases, and digital-culture enablement into SME GTM; reduce perceived adoption cost.
Reported result
What the study found
Adoption costs, top-management support, human resources, digital culture, and trading-partner pressure mattered; digital culture was ranked most important by ANN.
Research question
What the authors investigated
Which technological, organizational, and environmental factors drive digital-technology adoption in innovative SMEs?
Design
Survey analyzed with PLS-SEM, followed by artificial neural network variable-importance analysis.
Sample and setting
419 SMEs; international orientation was examined as a moderator.
Scope and transfer
Limitations to keep in view
The fetched abstract does not state limitations.
Research sources
Publisher abstract explicitly reports n=419, PLS-SEM/ANN methods, predictors, and ranking. Firecrawl research job 01a14366-d263-71d0-bc44-b95482987b7b returned this citation and metadata.