Advertising · PLS-SEM plus fuzzy-set qualitative comparative analysis.
Net and configurational effects of determinants on cloud computing adoption by SMEs under cloud promotion policy using PLS-SEM and fsQCA
Journal of Innovation & Knowledge · 2023
Summary
Determinants have both net effects and causal configurations; complexity matters especially among SMEs with low adoption intent.
For your marketing
Possible founder application
Avoid one-size-fits-all adoption playbooks; identify minimum viable combinations of readiness, benefit and trust by segment.
Reported result
What the study found
Determinants have both net effects and causal configurations; complexity matters especially among SMEs with low adoption intent.
Research question
What the authors investigated
Which individual determinants and configurations explain SME cloud adoption?
Design
PLS-SEM plus fuzzy-set qualitative comparative analysis.
Sample and setting
203 Chinese SMEs.
Scope and transfer
Limitations to keep in view
Chinese SMEs and policy setting; cross-sectional survey.
Research sources
Open-access publisher full text/abstract retrieved from ScienceDirect.