Product adoption · Critical systematic review of TAM applications.
Why do people use information technology? A critical review of the technology acceptance model
Information & Management · 2003
Summary
TAM is useful but explains only part of adoption; organizational and social factors need integration.
For your marketing
Possible founder application
Pair usability/value research with organizational readiness, social proof and implementation design.
Reported result
What the study found
TAM is useful but explains only part of adoption; organizational and social factors need integration.
Research question
What the authors investigated
How well does TAM explain real-world IT use, and what does it omit?
Design
Critical systematic review of TAM applications.
Sample and setting
Review of empirical TAM research.
Scope and transfer
Limitations to keep in view
Review predates modern cloud/SaaS and is not a new primary sample.
Research sources
Publisher abstract/metadata retrieved from the DOI landing page; design and finding summarized from that abstract.