Product adoption · Laboratory and field survey studies testing TAM constructs and usage intentions.
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
MIS Quarterly · 1989
Summary
Perceived usefulness and perceived ease of use were significant determinants of acceptance/usage intention; usefulness was especially influential.
For your marketing
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
Perceived usefulness and perceived ease of use were significant determinants of acceptance/usage intention; usefulness was especially influential.
Research question
What the authors investigated
Do perceived usefulness and ease of use explain acceptance of information technology?
Design
Laboratory and field survey studies testing TAM constructs and usage intentions.
Sample and setting
Office-automation system users in two empirical studies (reported in the MISQ article).
Scope and transfer
Limitations to keep in view
The studies concern office-automation technology and intention/self-report measures, so generalization to consumer products and observed long-run retention is limited.
Research sources
The publisher record identifies the paper as MIS Quarterly 13(3), 319–340 and the article reports two empirical studies introducing and testing TAM. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.