Customer behavior and adoption · Laboratory and field survey studies testing TAM constructs and usage intentions.
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Fred D. Davis (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly. https://doi.org/10.2307/249008.
Plain-English take
Perceived usefulness and perceived ease of use were significant determinants of acceptance/usage intention; usefulness was especially influential. For your marketing: Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
How much weight to give this
2.5/5 Evidence needs cautious interpretation
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Laboratory and field survey studies testing TAM constructs and usage intentions.
Office-automation system users in two empirical studies (reported in the MISQ article).
Judged from the publisher-described design and comparison; consult the paper for complete analysis.
Publisher page and abstract were retrieved directly; full text was not assumed open.
Double-blind? Blinding was not established from the retrieved publisher record.
Research question
What the authors investigated
Do perceived usefulness and ease of use explain acceptance of information technology?
Design
Laboratory and field survey studies testing TAM constructs and usage intentions.
Sample and setting
Office-automation system users in two empirical studies (reported in the MISQ article).
Reported result
What the study found
Perceived usefulness and perceived ease of use were significant determinants of acceptance/usage intention; usefulness was especially influential.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
The studies concern office-automation technology and intention/self-report measures, so generalization to consumer products and observed long-run retention is limited.
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Evidence access
Publisher record and abstract retrieved; consult the linked paper for full methods and tables.
The publisher record identifies the paper as MIS Quarterly 13(3), 319–340 and the article reports two empirical studies introducing and testing TAM. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.