Retention · Empirical multi-wave field survey/model test of intention, habit and continuance behavior.
How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance
MIS Quarterly · 2007
Summary
Habit moderated the intention–continuance relationship: as habit strengthened, intention became less predictive of continued use.
For your marketing
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
Habit moderated the intention–continuance relationship: as habit strengthened, intention became less predictive of continued use.
Research question
What the authors investigated
When does habit reduce the usefulness of intention for predicting continued IS use?
Design
Empirical multi-wave field survey/model test of intention, habit and continuance behavior.
Sample and setting
Information-system users in a field setting, observed across repeated measurement waves.
Scope and transfer
Limitations to keep in view
Survey/field context and self-reported system behavior constrain causal interpretation and portability to new-product onboarding.
Research sources
The DOI landing/search record identifies the paper and its central case as IS continuance; the published study tests habit and intention empirically. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.