Cloud computing · Quantitative empirical survey analyzed with structural equation modeling, including direct, moderating, and mediating effects.
Firms’ continuance intention on SaaS use – an empirical study
Information Technology & People · 2019
Summary
Top-management support and normative pressures influenced SaaS use; cost saving and security concerns predicted perceived opportunities and risks; perceived opportunities, risks, and actual SaaS use influenced continuance.
For your marketing
Possible founder application
Prioritize executive sponsorship, social proof/normative legitimacy, measurable cost value, security communication, and realized usage when managing B2B SaaS renewal risk.
Reported result
What the study found
Top-management support and normative pressures influenced SaaS use; cost saving and security concerns predicted perceived opportunities and risks; perceived opportunities, risks, and actual SaaS use influenced continuance.
Research question
What the authors investigated
Which organizational, institutional, opportunity/risk, and use factors explain firms’ continuance intention to use SaaS?
Design
Quantitative empirical survey analyzed with structural equation modeling, including direct, moderating, and mediating effects.
Sample and setting
301 firms; the author manuscript identifies a Portugal survey and firm-level SaaS use.
Scope and transfer
Limitations to keep in view
Cross-sectional survey evidence supports associations and intention, not verified future retention or causal churn effects; the fetched sources identify Portugal as the setting.
Research sources
Fetched Emerald publisher abstract plus the fetched accepted author manuscript: metadata/DOI, Portugal setting, 301 firms, SEM design, and findings. Firecrawl research job 01a1436c-f86b-77df-af1c-9a2f87e3535e returned this citation and metadata.