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J·BJon BishopIndependent growth marketer

Platforms · Empirical study (abstract-only)

Innovation, Openness, and Platform Control

Management Science · 2018

Geoffrey Parker, Marshall Van Alstyne

Summary

Suppose that a firm in charge of a business ecosystem is a firm in charge of a microeconomy. To achieve the highest growth rate, how open should that economy be? To encourage third-party developers, how long should their intellectual property interests last? We develop a sequential innovation model that addresses the trade-offs inherent in these two decisions: (i) Closing the platform increases the sponsor’s ability to charge for access, while opening the platform increases developer ability to.

For your marketing

Possible founder application

Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.

Reported result

What the study found

Suppose that a firm in charge of a business ecosystem is a firm in charge of a microeconomy. To achieve the highest growth rate, how open should that economy be? To encourage third-party developers, how long should their intellectual property interests last? We develop a sequential innovation model that addresses the trade-offs inherent in these two decisions: (i) Closing the platform increases the sponsor’s ability to charge for access, while opening the platform increases developer ability to.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical study (abstract-only)

Sample and setting

Abstract-only; sample/context details were not reported in the fetched metadata.

Scope and transfer

Limitations to keep in view

Abstract/metadata-only evidence; detailed sampling, measures, causal identification, and external-validity limits require the full paper.

Research sources

abstract_only

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