Platforms · Panel-data empirical study comparing four complementary-product innovation strategies (proprietary, outbound, inbound, and third-party) and their evolution over time; the publisher page reports performance outcomes across the strategies.
Openness in platform ecosystems: Innovation strategies for complementary products
Research Policy · 2021
Summary
Performance outcomes differ across co-existing innovation strategies. The publisher reports that platform sponsors have an active role in complementary products and that outbound and inbound collaboration may lead to high performance; appropriate strategy depends on platform lifecycle rather than a simple open/closed or sponsor/third-party choice.
For your marketing
Possible founder application
Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
Reported result
What the study found
Performance outcomes differ across co-existing innovation strategies. The publisher reports that platform sponsors have an active role in complementary products and that outbound and inbound collaboration may lead to high performance; appropriate strategy depends on platform lifecycle rather than a simple open/closed or sponsor/third-party choice.
Research question
What the authors investigated
What performance outcomes do alternative innovation and commercialization strategies for complementary products produce, and how do those outcomes evolve across a platform ecosystem's lifecycle?
Design
Panel-data empirical study comparing four complementary-product innovation strategies (proprietary, outbound, inbound, and third-party) and their evolution over time; the publisher page reports performance outcomes across the strategies.
Sample and setting
Panel of 4,857 video games for seventh-generation video consoles in the United States; the context is platform ecosystems involving console sponsors and third-party game developers/publishers.
Scope and transfer
Limitations to keep in view
The publisher page does not state a limitations section; this is therefore not stated by the publisher page fetched in this run.
Research sources
The publisher abstract states that the study examines four strategies and uses a panel of 4,857 US seventh-generation-console video games; its highlights say performance differs across co-existing strategies and that lifecycle affects competitive advantage. Direct publisher-page retrieval was recorded on 2026-10-09; profile summarizes the accessible record and does not claim independent review of inaccessible full text.