Customer behavior and adoption · Panel-data empirical study comparing four complementary-product innovation strategies (proprietary, outbound, inbound, and third-party) and their evolution over time; the publisher page reports performance outcomes across the strategies.
Openness in platform ecosystems: Innovation strategies for complementary products
Javier Cenamor, Johan Frishammar (2021). Openness in platform ecosystems: Innovation strategies for complementary products. Research Policy. https://doi.org/10.1016/j.respol.2020.104148.
Plain-English take
Performance outcomes differ across co-existing innovation strategies. The publisher reports that platform sponsors have an active role in complementary products and that outbound and inbound collaboration may lead to high performance; appropriate strategy depends on platform lifecycle rather than a simple open/closed or sponsor/third-party choice. For your marketing: Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
How much weight to give this
3/5 Moderate evidence for a specific setting
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Panel-data empirical study comparing four complementary-product innovation strategies (proprietary, outbound, inbound, and third-party) and their evolution over time; the publisher page reports performance outcomes across the strategies.
Panel of 4,857 video games for seventh-generation video consoles in the United States; the context is platform ecosystems involving console sponsors and third-party game developers/publishers.
Based on the publisher-described design and comparison; see the article for complete analysis.
Publisher record was fetched directly; full text was not assumed open.
Double-blind? Blinding was not established from the retrieved publisher record.
Research question
What the authors investigated
What performance outcomes do alternative innovation and commercialization strategies for complementary products produce, and how do those outcomes evolve across a platform ecosystem's lifecycle?
Design
Panel-data empirical study comparing four complementary-product innovation strategies (proprietary, outbound, inbound, and third-party) and their evolution over time; the publisher page reports performance outcomes across the strategies.
Sample and setting
Panel of 4,857 video games for seventh-generation video consoles in the United States; the context is platform ecosystems involving console sponsors and third-party game developers/publishers.
Reported result
What the study found
Performance outcomes differ across co-existing innovation strategies. The publisher reports that platform sponsors have an active role in complementary products and that outbound and inbound collaboration may lead to high performance; appropriate strategy depends on platform lifecycle rather than a simple open/closed or sponsor/third-party choice.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
The publisher page does not state a limitations section; this is therefore not stated by the publisher page fetched in this run.
Possible founder application
Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
Evidence access
Publisher abstract/metadata retrieved; consult the linked paper for full methods and tables.
The publisher abstract states that the study examines four strategies and uses a panel of 4,857 US seventh-generation-console video games; its highlights say performance differs across co-existing strategies and that lifecycle affects competitive advantage. Direct publisher-page retrieval was recorded on 2026-10-09; profile summarizes the accessible record and does not claim independent review of inaccessible full text.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.