Cloud computing · Survey-based predictive model.
Predicting motivators of cloud computing adoption: A developing country perspective
Computers in Human Behavior · 2016
Summary
Perceived usefulness, ease of use and contextual motivators predict cloud adoption intention.
For your marketing
Possible founder application
Localize value propositions and support; validate whether stated motivators translate to paid usage.
Reported result
What the study found
Perceived usefulness, ease of use and contextual motivators predict cloud adoption intention.
Research question
What the authors investigated
What motivates cloud-computing adoption in a developing-country context?
Design
Survey-based predictive model.
Sample and setting
Potential cloud users in a developing-country context.
Scope and transfer
Limitations to keep in view
Developing-country and likely individual-user context; intention not observed adoption.
Research sources
Publisher abstract/metadata retrieved from the DOI landing page; design and finding summarized from that abstract.