Buyer behavior · Quantitative survey
Shaping Digital Innovation Via Digital-related Capabilities
Information Systems Frontiers · 2020
Summary
Human, technical and innovation capabilities contributed to digital market offerings; human, collaboration and technical capabilities contributed to digital business processes.
For your marketing
Possible founder application
Audit whether the team has the people, technical base and innovation routines needed for both product and process digitalization.
Reported result
What the study found
Human, technical and innovation capabilities contributed to digital market offerings; human, collaboration and technical capabilities contributed to digital business processes.
Research question
What the authors investigated
How does the study’s stated design explain its reported outcome in this setting?
Design
Quantitative survey
Sample and setting
280 Finnish SMEs in service and manufacturing
Scope and transfer
Limitations to keep in view
Cross-sectional self-report survey in Finland; causal direction is not established.
Research sources
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