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J·BJon BishopIndependent growth marketer

Buyer behavior · Quantitative survey

Shaping Digital Innovation Via Digital-related Capabilities

Information Systems Frontiers · 2020

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Summary

Human, technical and innovation capabilities contributed to digital market offerings; human, collaboration and technical capabilities contributed to digital business processes.

For your marketing

Possible founder application

Audit whether the team has the people, technical base and innovation routines needed for both product and process digitalization.

Reported result

What the study found

Human, technical and innovation capabilities contributed to digital market offerings; human, collaboration and technical capabilities contributed to digital business processes.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Quantitative survey

Sample and setting

280 Finnish SMEs in service and manufacturing

Scope and transfer

Limitations to keep in view

Cross-sectional self-report survey in Finland; causal direction is not established.

Research sources

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