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J·BJon BishopIndependent growth marketer

Buyer behavior · Survey and hierarchical regression/mediation

Unpacking the impact of entrepreneurial learning on business model innovation in internet startups: Mediating roles of digital capabilities

Technology in Society · 2024

Guopeng Xiang, Mixiang Peng, Fei Tang, Yuan Liu

Summary

Exploratory and exploitative learning both predicted business-model innovation; exploitative learning was stronger, with digital sensing, operations and resource collaboration partially mediating.

For your marketing

Possible founder application

Balance discovery with disciplined exploitation; prioritize operational digital capability and resource collaboration when scaling a SaaS model.

Reported result

What the study found

Exploratory and exploitative learning both predicted business-model innovation; exploitative learning was stronger, with digital sensing, operations and resource collaboration partially mediating.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Survey and hierarchical regression/mediation

Sample and setting

386 Chinese Internet startups

Scope and transfer

Limitations to keep in view

Chinese cross-sectional startup sample; self-report and mediation do not establish causality.

Research sources

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