Buyer behavior · Survey and hierarchical regression/mediation
Unpacking the impact of entrepreneurial learning on business model innovation in internet startups: Mediating roles of digital capabilities
Technology in Society · 2024
Summary
Exploratory and exploitative learning both predicted business-model innovation; exploitative learning was stronger, with digital sensing, operations and resource collaboration partially mediating.
For your marketing
Possible founder application
Balance discovery with disciplined exploitation; prioritize operational digital capability and resource collaboration when scaling a SaaS model.
Reported result
What the study found
Exploratory and exploitative learning both predicted business-model innovation; exploitative learning was stronger, with digital sensing, operations and resource collaboration partially mediating.
Research question
What the authors investigated
How does the study’s stated design explain its reported outcome in this setting?
Design
Survey and hierarchical regression/mediation
Sample and setting
386 Chinese Internet startups
Scope and transfer
Limitations to keep in view
Chinese cross-sectional startup sample; self-report and mediation do not establish causality.
Research sources
abstract_only