Product adoption · Model synthesis and longitudinal field study across four organizations.
User acceptance of information technology: Toward a unified view
MIS Quarterly · 2003
Summary
UTAUT explains substantially more variance in intention and use than competing models; performance expectancy, effort expectancy, social influence and facilitating conditions are central.
For your marketing
Possible founder application
Segment adoption interventions by role and stage; ensure enabling conditions (integrations, training, support) exist.
Reported result
What the study found
UTAUT explains substantially more variance in intention and use than competing models; performance expectancy, effort expectancy, social influence and facilitating conditions are central.
Research question
What the authors investigated
Which determinants unify competing models of technology acceptance?
Design
Model synthesis and longitudinal field study across four organizations.
Sample and setting
Four organizational technology-use studies and 215 users in validation.
Scope and transfer
Limitations to keep in view
Model combines heterogeneous studies and focuses on employee acceptance, not procurement economics.
Research sources
Publisher abstract/metadata retrieved from the DOI landing page; design and finding summarized from that abstract.