Cloud computing · Field study of Google Docs; expectation-confirmation model tested with structural equation modeling, including moderation by prior experience and IT skills.
User acceptance of SaaS-based collaboration tools: a case of Google Docs
Journal of Enterprise Information Management · 2015
Summary
Confirmation positively affected perceived usefulness and satisfaction; usefulness and satisfaction positively affected continuance intention; prior experience and IT skills moderated relationships.
For your marketing
Possible founder application
Track expectation confirmation, satisfaction, usefulness, prior experience, and user capability in onboarding; mandatory deployment does not guarantee durable continuance.
Reported result
What the study found
Confirmation positively affected perceived usefulness and satisfaction; usefulness and satisfaction positively affected continuance intention; prior experience and IT skills moderated relationships.
Research question
What the authors investigated
What factors influence acceptance and continuance intention for SaaS collaboration tools in organizational settings?
Design
Field study of Google Docs; expectation-confirmation model tested with structural equation modeling, including moderation by prior experience and IT skills.
Sample and setting
Organizational users of Google Docs; the fetched publisher abstract describes a mandatory-adoption context but does not report sample size.
Scope and transfer
Limitations to keep in view
Single collaboration-tool case and mandatory-adoption context constrain generalization to voluntary multi-product B2B SaaS; the publisher abstract does not state sample size.
Research sources
Fetched Emerald publisher abstract: title/authors/citation/DOI, Google Docs field-study context, ECM/SEM design, continuance findings, and stated organizational implications/limitations. Firecrawl research job 01a1436c-f86b-77df-af1c-9a2f87e3535e returned this citation and metadata.