The effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing

For your marketing

Possible founder application

Use this study as a bounded example related to the effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing; evaluate whether its customers, intervention and outcome match your own context.

Reported result

What the study found

Both price framing and the size of the high-versus-low price difference strongly affected perceived fairness. Larger differences reduced fairness; gain and loss frames had asymmetric effects, and effects varied by early-bird horizon.

Research question

What the authors investigated

What does the effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing show about customer behavior or marketing outcomes?

Design

Experimental data from the alpine-skiing industry manipulated the magnitude of the price difference and framed the difference as a gain or loss, in scenarios involving intra-weekly variable prices and early-bird discounts; perceived fairness was the principal outcome.

Sample and setting

Alpine-skiing pricing scenarios; the publisher abstract verifies the industry, experimental design, price manipulations, and early-bird/intra-weekly settings, but does not report the participant count in the accessible abstract.

Scope and transfer

Limitations to keep in view

Inference from the accessible publisher record: the evidence is based on stated fairness judgments in an alpine-skiing context, so transfer to other services, outcomes, and actual purchase behavior is not established. Full-text methods and correction history were not independently checked.

Research sources

Study metadata and reported results were cross-checked against a direct publisher-page retrieval; detailed full-text methods were not reviewed.