Pricing and monetization · Experimental data from the alpine-skiing industry manipulated the magnitude of the price difference and framed the difference as a gain or loss, in scenarios involving intra-weekly variable prices and early-bird discounts; perceived fairness was the principal outcome.
The effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing
Per Kristian Alnes, Erik Haugom (2024). The effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2024.103952
Plain-English take
Both price framing and the size of the high-versus-low price difference strongly affected perceived fairness. Larger differences reduced fairness; gain and loss frames had asymmetric effects, and effects varied by early-bird horizon.
How much weight to give this
3/5 Empirical evidence with design limits
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Experimental data from the alpine-skiing industry manipulated the magnitude of the price difference and framed the difference as a gain or loss, in scenarios involving intra-weekly variable prices and early-bird discounts; perceived fairness was the principal outcome.
Alpine-skiing pricing scenarios; the publisher abstract verifies the industry, experimental design, price manipulations, and early-bird/intra-weekly settings, but does not report the participant count in the accessible abstract.
Review the paper for comparison conditions and analysis.
Publisher record checked; detailed methods were not verified.
Double-blind? Blinding was not established from the publisher page.
Research question
What the authors investigated
What does the effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing show about customer behavior or marketing outcomes?
Design
Experimental data from the alpine-skiing industry manipulated the magnitude of the price difference and framed the difference as a gain or loss, in scenarios involving intra-weekly variable prices and early-bird discounts; perceived fairness was the principal outcome.
Sample and setting
Alpine-skiing pricing scenarios; the publisher abstract verifies the industry, experimental design, price manipulations, and early-bird/intra-weekly settings, but does not report the participant count in the accessible abstract.
Reported result
What the study found
Both price framing and the size of the high-versus-low price difference strongly affected perceived fairness. Larger differences reduced fairness; gain and loss frames had asymmetric effects, and effects varied by early-bird horizon.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
Inference from the accessible publisher record: the evidence is based on stated fairness judgments in an alpine-skiing context, so transfer to other services, outcomes, and actual purchase behavior is not established. Full-text methods and correction history were not independently checked.
Possible founder application
Use this study as a bounded example related to the effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing; evaluate whether its customers, intervention and outcome match your own context.
Evidence access
Publisher page; full-text availability varies and was not established.
Study metadata and reported results were cross-checked against a direct publisher-page retrieval; detailed full-text methods were not reviewed.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.