Referrals · Dynamic panel/time-series analysis of WOM measures and weekly box-office revenue.
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Journal of Marketing · 2006
Summary
WOM volume is positively related to box office and its effect varies over a movie’s life cycle; WOM is both an outcome of consumption and a predictor of later demand.
For your marketing
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
WOM volume is positively related to box office and its effect varies over a movie’s life cycle; WOM is both an outcome of consumption and a predictor of later demand.
Research question
What the authors investigated
What are the dynamics of movie WOM and how does it affect box-office revenue?
Design
Dynamic panel/time-series analysis of WOM measures and weekly box-office revenue.
Sample and setting
Movies released in theaters; online WOM volume/valence and weekly box-office revenue across the movie life cycle.
Scope and transfer
Limitations to keep in view
Movie WOM and box office are observational and category-specific; simultaneity and unobserved marketing/publicity remain concerns.
Research sources
SAGE publisher page identifies the exact title and abstract; Crossref metadata confirms author, year, journal, and DOI. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.