FREE EMAIL COURSE · FIVE LESSONS
Plan your next SaaS growth experiment
Build a growth test your team can actually run. Get five practical emails over ten days, with guides, worksheets and free tools to help you choose a customer, channel and useful measure of progress.
Your five lessons
- 1
Choose the customer
Start with a situation you can recognize.
- 2
Find evidence of the problem
A recent episode gives you something to investigate.
- 3
Choose a feasible route
Compare access, intent and the work required.
- 4
Bound the experiment
Decide what you will do before results arrive.
- 5
Measure and decide
Finish your measurement plan before you launch.
Every lesson is available online. Email delivery helps you work through the course at a steady pace.
Read the first lesson →