FREE EMAIL COURSE · FIVE LESSONS
Decide what marketing help to hire
Work out what marketing help your SaaS business needs. Five emails over ten days help you define the work, compare support options, write a useful brief and assess candidates with evidence. Includes planning tools and a hiring kit.
Your five lessons
- 1
Define the work before the role
Start with a constraint and an observable outcome.
- 2
Compare support options
Include program spending and management time.
- 3
Write the brief
Explain the starting point, scope and decision rights.
- 4
Compare candidates with evidence
Ask about decisions and constraints in comparable projects.
- 5
Set up the working relationship
Agree on ownership, evidence and the first review.
Every lesson is available online. Email delivery helps you work through the course at a steady pace.
Read the first lesson →