The publisher describes aggregate analysis of more than 44 billion emails and 83 million SMS messages sent during peak season 2025.
Use when: You need examples of cohort and time-window distinctions in an email benchmark
Metric: Message engagement, commerce order rate and attributed revenueData period: Oct 31–Dec 31, 2025; BFCM Nov 28–Dec 1Cohort: Active Mailchimp free and paid users; commerce metrics apply to users with a connected ecommerce store
Check the population, denominator and timeframe before using an industry number.
Selected industry reports and surveys, not experimental evidence. Unknown sample or collection details are stated explicitly; no universal performance targets or unsupported AI-specific baselines are invented.