7 selected resources · 2026-10-08

Growth and spending — SaaS, AI and developer-tool marketing benchmarks

Compare growth and spending with companies whose stage and financing resemble your own.

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What to compare

Match ARR size, funding and accounting definitions; keep survey medians separate from targets.

2 matching resources

Growth and spendingIndustry report or survey; observational

SaaS Capital: private B2B SaaS growth, 2026

The report presents a 22% overall median growth rate from more than 1,000 private B2B SaaS respondents.

Use when: A private B2B SaaS company needs a stage-appropriate growth comparison

Metric: Annual revenue growthData period: 2025 growth reported in the 2026 surveyCohort: Responding private B2B SaaS companies; more than 1,000 survey respondents

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Growth and spendingIndustry report or survey; observational

SaaS Capital: spending, 2026

The reported medians are 8% of ARR for marketing and 15% for selling costs in the 2026 survey.

Use when: You are comparing a budget allocation with other private SaaS businesses

Metric: Department spending as a percentage of ARRData period: Q1 2026 survey of current spendingCohort: More than 1,000 private B2B SaaS respondents; survey completed March 2026

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Task collections

Compare a benchmark without inventing a target

Check the population, denominator and timeframe before using an industry number.

Selected industry reports and surveys, not experimental evidence. Unknown sample or collection details are stated explicitly; no universal performance targets or unsupported AI-specific baselines are invented.