A retention report using anonymized aggregate data from over 2,100 SaaS businesses, with NRR, GRR and customer-retention distinctions.
Use when: You need to understand which retention measure and company cohort can answer your question
Metric: NRR, GRR and customer retention, with size and ARPA cohortsData period: Historical comparisons through 2022; 2023 reportCohort: Over 2,100 SaaS businesses in the publisher's analyzed data
The report analyzes over 2,500 SaaS businesses and presents retention comparisons segmented by ARR, ARPA and subscriber count.
Use when: An overall NRR comparison hides differences in contract size or subscriber base
Metric: NRR and growth comparisons across SaaS cohortsData period: Historical series through H1 2024Cohort: Over 2,500 SaaS businesses; segment definitions vary by chart
Check the population, denominator and timeframe before using an industry number.
Selected industry reports and surveys, not experimental evidence. Unknown sample or collection details are stated explicitly; no universal performance targets or unsupported AI-specific baselines are invented.