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J·BJon BishopIndependent growth marketer

Benchmarks · operating benchmark survey

2024 SaaS Performance Metrics: coverage and access

NRR, growth, CAC, sales efficiency and expansion benchmarks

What it covers

Geography and granularity

Geography: Global

Granularity: annual; ARR and metric cohorts

Source type: operating benchmark survey

Potential use

NRR, growth, CAC, sales efficiency and expansion benchmarks

Access and cost

open

No account for interactive benchmark page

Cost: Free interactive report

Update cadence: Annual

Interpret carefully

Limits that affect the decision

Only companies reporting a given metric enter that metric’s denominator; private survey samples are not a full market census.

Annual

This record summarizes source documentation; Jon Bishop did not conduct an independent audit of the underlying dataset.

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