Benchmarks · private-company survey benchmark
2024 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: coverage and access
growth, retention, efficiency, EBITDA, GTM and AI adoption
What it covers
Geography and granularity
Geography: Global/primarily North America
Granularity: annual; private SaaS company and ARR cohorts
Source type: private-company survey benchmark
Potential use
growth, retention, efficiency, EBITDA, GTM and AI adoption
Access and cost
gated
Download form/email may be required
Cost: Free report after registration
Update cadence: Annual
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Interpret carefully
Limits that affect the decision
Survey responses are from private SaaS companies and may have survivorship and sponsor-selection bias.
Annual
This record summarizes source documentation; Jon Bishop did not conduct an independent audit of the underlying dataset.