Benchmarks · Cross-customer email benchmark report
Compare email engagement with published industry aggregates from other Mailchimp customers, and identify a question to investigate in your own campaigns.
Put it to work
Compare email engagement with published industry aggregates from other Mailchimp customers, and identify a question to investigate in your own campaigns.
Match the published cohort and metric definition to your company before comparing results. Use a gap to choose a question to investigate with your own data.
What it covers
Geography: Mailchimp customer campaigns; geographic breakdown not specified on the public page
Granularity: Industry-level aggregate open, click and unsubscribe rates
Source type: Cross-customer email benchmark report
Access and cost
The public industry table is readable without submitting a form. The fuller report asks for a business email address and country.
Cost: No price shown for the public table; the fuller report is form-gated.
Update cadence: Check the observation window and methodology for the report being used; no API refresh cadence is established here.
Before you use it
Mailchimp campaigns are a provider-specific sample, not the entire email market. Compare like-for-like rate definitions and industry cohorts; open rates are affected by privacy and tracking behavior.