Benchmarks · Cross-customer email benchmark report
Mailchimp Email Marketing Benchmarks: coverage and access
Compare email engagement with published industry aggregates from other Mailchimp customers, and identify a question to investigate in your own campaigns.
What it covers
Geography and granularity
Geography: Mailchimp customer campaigns; geographic breakdown not specified on the public page
Granularity: Industry-level aggregate open, click and unsubscribe rates
Source type: Cross-customer email benchmark report
Potential use
Compare email engagement with published industry aggregates from other Mailchimp customers, and identify a question to investigate in your own campaigns.
Access and cost
Public page and form-gated report
The public industry table is readable without submitting a form. The fuller report asks for a business email address and country.
Cost: No price shown for the public table; the fuller report is form-gated.
Update cadence: Check the observation window and methodology for the report being used; no API refresh cadence is established here.
- Provider page ↗
- Documentation and access details ↗Check the provider's current terms and instructions before use
Interpret carefully
Limits that affect the decision
Mailchimp campaigns are a provider-specific sample, not the entire email market. Compare like-for-like rate definitions and industry cohorts; open rates are affected by privacy and tracking behavior.
Check the observation window and methodology for the report being used; no API refresh cadence is established here.
This record summarizes source documentation; Jon Bishop did not conduct an independent audit of the underlying dataset.