7 selected resources · 2026-10-08
Explain the customer job, value and business assumptions.
Separate customer evidence from a plausible team story.
Map the customers, delivery, revenue and operating assumptions of a business.
Use when: You need a structured decision rather than a universal marketing formula.
Compare a customer’s jobs, pains and gains with the value your offer can actually deliver.
Use when: You need a structured decision rather than a universal marketing formula.
Study the progress customers are trying to make and the outcomes they use to judge it.
Use when: You need a structured decision rather than a universal marketing formula.
A selected library for SaaS, AI and developer-tool founders. Source-backed observations are separate from our advice; inclusion is not a ranking or a tested performance claim.