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J·BJon BishopIndependent growth marketer

Cloud computing · Empirical firm-level analysis of how internal IT modularity and firm size relate to adoption of application-level and server-level cloud services.

Internal IT modularity, firm size, and adoption of cloud computing

Electronic Commerce Research · 2025

Rui Guo, Ali Tafti, Ramanath Subramanyam

Summary

Organization-wide, top-down strategic IT modularity supported adoption of application-level cloud services regardless of firm size. Bottom-up non-strategic modularity in individual projects supported server-level cloud adoption for SMEs but not large enterprises; perceived benefits were positive and quality/risk concerns and internal IT expenditure were negative for application-level adoption.

For your marketing

Possible founder application

Use this study as a bounded example of internal it modularity, firm size, and adoption of cloud computing; assess whether its population, intervention and outcome match your own decision.

Reported result

What the study found

Organization-wide, top-down strategic IT modularity supported adoption of application-level cloud services regardless of firm size. Bottom-up non-strategic modularity in individual projects supported server-level cloud adoption for SMEs but not large enterprises; perceived benefits were positive and quality/risk concerns and internal IT expenditure were negative for application-level adoption.

Research question

What the authors investigated

What does internal it modularity, firm size, and adoption of cloud computing show about customer decisions or business outcomes?

Design

Empirical firm-level analysis of how internal IT modularity and firm size relate to adoption of application-level and server-level cloud services.

Sample and setting

Dataset containing 457 firms classified as SMEs and large enterprises.

Scope and transfer

Limitations to keep in view

The publisher abstract identifies an observational firm dataset and associations rather than a randomized intervention; results concern cloud-adoption settings and may not generalize to every SaaS category or market. Full article methods and correction history were not independently reviewed.

Research sources

Publisher page directly retrieved; candidate metadata and reported result checked against that page. Full methods were not independently reviewed.

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