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J·BJon BishopIndependent growth marketer

Cloud computing · Qualitative multi-perspective empirical study; framework building.

Cloud computing adoption by SMEs in the north east of England: A multi-perspective framework

Journal of Enterprise Information Management · 2013

Alshamaila, Y., Papagiannidis, S., Li, F.

Summary

Adoption reflects technological, organizational, environmental and individual-manager factors; perceived benefits and organizational capability are important.

For your marketing

Possible founder application

Design SME onboarding around capability constraints, partner support and concrete benefits, not enterprise-only procurement assumptions.

Reported result

What the study found

Adoption reflects technological, organizational, environmental and individual-manager factors; perceived benefits and organizational capability are important.

Research question

What the authors investigated

What factors shape SME cloud adoption from multiple perspectives?

Design

Qualitative multi-perspective empirical study; framework building.

Sample and setting

SMEs in North East England considering cloud services.

Scope and transfer

Limitations to keep in view

Regional qualitative SME study; findings are contextual rather than prevalence estimates.

Research sources

Publisher abstract/metadata retrieved from the DOI landing page; design and finding summarized from that abstract.

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