Cloud computing · Longitudinal survey design using a two-factor theory perspective.
An empirical investigation of end-users’ switching toward cloud computing: A two factor theory perspective
Computers in Human Behavior · 2013
Summary
Expected switching benefits, driven by cloud omnipresence and collaboration support, increased switching intention; expected switching costs, driven by incumbent satisfaction and breadth of incumbent use, reduced it.
For your marketing
Possible founder application
Map both adoption benefits and migration costs: collaboration and ubiquitous access can pull users in, while incumbent satisfaction and deeply embedded workflows can block switching.
Reported result
What the study found
Expected switching benefits, driven by cloud omnipresence and collaboration support, increased switching intention; expected switching costs, driven by incumbent satisfaction and breadth of incumbent use, reduced it.
Research question
What the authors investigated
What switching enablers and inhibitors explain end-users’ intention to move from traditional IT to cloud services?
Design
Longitudinal survey design using a two-factor theory perspective.
Sample and setting
Undergraduate students at two Korean universities, switching IT to Google Apps settings.
Scope and transfer
Limitations to keep in view
Student users, Korean university settings, and Google Apps limit direct generalization to enterprise buying committees; the abstract reports intention rather than observed switching.
Research sources
Fetched ScienceDirect publisher abstract page: DOI, authors, journal citation, longitudinal design, Korean Google Apps context, and switching-benefit/cost findings. Firecrawl research job 01a1436c-f86b-77df-af1c-9a2f87e3535e returned this citation and metadata.