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J·BJon BishopIndependent growth marketer

Cloud computing · Empirical quantitative model based on cost-benefit analysis and TAM; the publisher abstract reports hypothesis testing but not the sample size.

An empirical investigation of organizations' switching intention to cloud enterprise resource planning: a cost-benefit perspective

Information Development · 2019

Yu-Wei Chang, Pei-Yu Hsu

Summary

Perceived usefulness, perceived ease of use, and privacy concerns significantly affected switching intention; trust enhanced usefulness/ease of use and reduced perceived risk, while perceived control reduced risk and privacy concerns.

For your marketing

Possible founder application

For enterprise SaaS migration, reduce privacy risk, build trust and user control, and make switching benefits concrete rather than relying only on feature parity.

Reported result

What the study found

Perceived usefulness, perceived ease of use, and privacy concerns significantly affected switching intention; trust enhanced usefulness/ease of use and reduced perceived risk, while perceived control reduced risk and privacy concerns.

Research question

What the authors investigated

How do perceived benefits and costs, trust, and perceived control influence organizations’ intention to switch from traditional ERP to cloud ERP?

Design

Empirical quantitative model based on cost-benefit analysis and TAM; the publisher abstract reports hypothesis testing but not the sample size.

Sample and setting

Organizations considering switching from traditional ERP to cloud ERP; organizational context is established by the publisher abstract, while sample details were not stated on the fetched abstract page.

Scope and transfer

Limitations to keep in view

The abstract does not establish sample size or longitudinal realized switching; results concern switching intention rather than completed migration.

Research sources

Fetched SAGE publisher page: title, authors/DOI metadata, journal/year/volume/pages, research model, organizational ERP context, and abstract findings. Firecrawl research job 01a1436c-f86b-77df-af1c-9a2f87e3535e returned this citation and metadata.

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