Cloud computing · Quantitative survey; conceptual model tested with WarpPLS 3.0.
Cloud Computing Usage in SMEs. An Empirical Study Based on SMEs Employees Perceptions
An Empirical Study Based on SMEs Employees Perceptions.” Sustainability · 2020
Summary
Perceived benefits and disadvantages, communication, experience, empathy, and image positively influenced perceived service quality; perceived risk was not significant; perceived quality positively influenced satisfaction.
For your marketing
Possible founder application
Use perceived quality and satisfaction drivers—not just security fear—as hypotheses for onboarding, messaging, and product instrumentation in SME cloud/data products.
Reported result
What the study found
Perceived benefits and disadvantages, communication, experience, empathy, and image positively influenced perceived service quality; perceived risk was not significant; perceived quality positively influenced satisfaction.
Research question
What the authors investigated
How do SME employees’ perceived benefits, disadvantages/risks, communication, experience, image, and empathy affect perceived cloud-service quality and satisfaction?
Design
Quantitative survey; conceptual model tested with WarpPLS 3.0.
Sample and setting
315 respondents employed in Romanian SMEs.
Scope and transfer
Limitations to keep in view
The fetched abstract does not state study limitations.
Research sources
Synthesis based on the fetched authoritative landing page/abstract; founder-use statements are explicitly marked as practical implications derived from the reported findings. Firecrawl research job 01a14366-d263-71d0-bc44-b95482987b7b returned this citation and metadata.