Platforms · Field experiment on digital-nudge timing and task-significance messaging in a real-time feedback application, followed by a randomized online experiment to examine mechanisms.
Stimulating Feedback Contributions Using Digital Nudges: A Field Experiment in a Real-Time Mobile Feedback Platform
MIS Quarterly · 2026
Summary
Task-significance messaging generated more and higher-quality feedback than generic prompts. Timing amplified the effect only when task-significance messaging was present; the follow-up experiment linked timing to lower cognitive load and task significance to greater germane load and external motivation, with effects varying by role.
For your marketing
Possible founder application
Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
Reported result
What the study found
Task-significance messaging generated more and higher-quality feedback than generic prompts. Timing amplified the effect only when task-significance messaging was present; the follow-up experiment linked timing to lower cognitive load and task significance to greater germane load and external motivation, with effects varying by role.
Research question
What the authors investigated
How do digital-nudge timing and task-significance messaging, separately and jointly, affect the quantity and quality of employee feedback in a real-time feedback application, and through what mechanisms?
Design
Field experiment on digital-nudge timing and task-significance messaging in a real-time feedback application, followed by a randomized online experiment to examine mechanisms.
Sample and setting
Employees using a real-time mobile feedback platform; the publisher abstract distinguishes managers and associates as feedback givers and receivers but does not state sample sizes on the fetched page.
Scope and transfer
Limitations to keep in view
Sample sizes and a limitations statement are not stated on the fetched publisher article page/abstract.
Research sources
The publisher abstract describes a field experiment and follow-up randomized online experiment, and reports that task-significance nudges produce more and higher-quality contributions, with timing amplifying the effect only when task significance is present; it also reports cognitive-load and motivation mechanisms and role heterogeneity. Direct publisher-page retrieval was recorded on 2026-10-09; profile summarizes the accessible record and does not claim independent review of inaccessible full text.