16 selected resources
Plan launches and paid campaigns around the audience and outcome you want to reach.
Compare audience fit, required assets, tracking, spending constraints and how you will judge customer quality.
Prepare the launch of a product or feature, from audience and channel choices through follow-up.
Use when: You are planning a beta, public release or feature announcement, or need to learn from a quiet launch.
Plan or diagnose paid search around buyer intent, campaign structure and meaningful conversion tracking.
Use when: You want to assess a search test, organize an account or understand why existing campaigns are not producing useful customers.
Plan or review Facebook and Instagram campaigns with attention to creative, audience, tracking and downstream quality.
Use when: You need to evaluate paid social, prepare creative tests or diagnose campaigns that generate weak leads.
Use customer research to shape the message, then plan and write a page with supported claims.
Turn customer context into one marketing priority, prepare the channel work and decide what to measure.
Find a customer question, assess search intent, choose a topic and produce a piece with real expertise.
These are my 16 published skills, including the shared background module. Each profile links to the source and explains how to use it. Source review does not establish how a skill will perform with your model, tools or product.