Skip to content
J·BJon BishopIndependent growth marketer

Cloud computing · Integrated TAM–TOE empirical survey/model.

Understanding the determinants of cloud computing adoption using an integrated TAM-TOE model

Journal of Enterprise Information Management · 2015

Gangwar, H., Date, H., Ramaswamy, R.

Summary

Perceived usefulness/ease of use plus TOE factors explain cloud adoption; organizational and environmental readiness are material.

For your marketing

Possible founder application

Combine user-level product usability evidence with buyer-level readiness, security and competitive proof.

Reported result

What the study found

Perceived usefulness/ease of use plus TOE factors explain cloud adoption; organizational and environmental readiness are material.

Research question

What the authors investigated

Can TAM and TOE jointly explain organizational cloud adoption?

Design

Integrated TAM–TOE empirical survey/model.

Sample and setting

Organizations considering cloud computing.

Scope and transfer

Limitations to keep in view

Cross-sectional organizational perceptions and regional/context limits.

Research sources

Publisher abstract/metadata retrieved from the DOI landing page; design and finding summarized from that abstract.

Prefer to write? Send Jon a message.