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J·BJon BishopIndependent growth marketer

Cloud computing · Empirical organizational adoption model

Understanding the determinants of cloud computing adoption

Industrial Management & Data Systems · 2011

Low, C., Chen, Y., Wu, M.

Summary

Technological, organizational and environmental conditions help explain cloud adoption decisions.

For your marketing

Possible founder application

Segment ICPs by readiness, perceived risk and external pressure; sell migration enablement as well as infrastructure.

Reported result

What the study found

Technological, organizational and environmental conditions help explain cloud adoption decisions.

Research question

What the authors investigated

What determines organizational cloud-computing adoption?

Design

Empirical organizational adoption model

Sample and setting

Organizations evaluating cloud computing.

Scope and transfer

Limitations to keep in view

Abstract-only evidence; the setting/design limits generalization beyond the studied context.

Research sources

Publisher abstract

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