Explore peer-reviewed field experiments and meta-analyses on SaaS trials, email, paid search, referrals, content sharing and choice design. Compare methods, context and limits.
A structured source for forming homepage and product-page hypotheses: assess information, entertainment, social presence and sensory cues separately, then test them against qualified conversion rather than aesthetic preference.
Plain-English take
The experiments connect distinct page elements with multiple dimensions of online experience and show that those experiences influence purchase.
Use this paper as evidence about app adoption: the effect on purchasing of customers who have used a mobile website previously in the stated context; compare its population, treatment and outcome with your own decision.
Plain-English take
App adopters have higher purchase incidence, purchase more frequently, and spend more per order than non-adopters. The app effect on order size is stronger for customers with a lower share of high-price-category spending and for less-loyal customers, consistent with reduced perceived financial risk and potentially improved loyalty.
Treat this as evidence for the specific b2b growth and sales question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.
Plain-English take
US providers benefited directly from both exploration and exploitation and indirectly through website interactivity; Asia-Pacific providers benefited solely through the indirect website-interactivity path. Higher technological turbulence intensified the positive mediation effect. For a founder, use this as a question to test in your own context, not a universal playbook.